About us

What do we do?

Here at Northbound Hair, we offer custom wig stylings for both synthetic and human hair wigs by utilising techniques straight from LFW (London Fashion Week) and top quality styling products. Our goal is to provide wig styling services to Drag Artists across the UK with a luxurious touch.

As performers we tend to forget about self-care when getting ready for a performance but, by simply adding one extra step to your wig application routine, your hair will thank you and results will be seen immediately. Comfort and care are the key components that make wearing wigs worth it, whether it’s a nourishing ends serum, scalp treatment or colour protection lotion, we are here to help. Our boundless haircare knowledge is yours for the taking!

Sustainability

Being as sustainable and environmentally friendly as possible is one of our main priorities. We keep the use of non-recyclable plastic to a minimum and we use second hand repurposed cardboard boxes and recyclable tissue paper when posting your wig, so if your wig turns up in a wholesale coffee bean box, that is us doing our bit to be kind to the Earth

Who is Victoria Northbound?

Victoria Northbound is a 22 year old Drag Performer and Hairdresser based in Cheltenham, England.

Having won the L'Oréal Colour Trophy Future Talent award in 2024, Victoria (otherwise known as Brandon) has worked closely with L’Oréal’s “Future Talent” education team as well as some established and respectable names in the editorial hairdressing industry. Victoria’s seven years of experience as a professional Drag Queen and musical theatre background have given them extensive knowledge of wigs, including styling, upkeep, and maintenance. Additionally, they have worked in the wig department for musical productions such as 'Grease’, '9 to 5’ and 'Kinky Boots' (see portfolio for examples).

More about Vicky

Victoria aka Brandon is an apprentice hairdresser and Laura Leigh Hair and Beauty in Cheltenham an will soon be available to book in with for all kinds of haircuts, colours and maybe even perms if you’re feeling brave ;)